170 00 Praha 7
Rap is more than a musical genre. The Rap brand doesn't come from a formula. Rap is pure love for a cause. Rap comes from the people who make it, for the people who wear it.
Rap brand and Ty Nikdy published rap duo IF (Idea Fatte) album in 2015 and never looked back. Rap drew the attention of Josef Změlík, the head of Ty Nikdy, and Jan Kloss, a graphic designer and member of the OKOLO creative group and the Rap brand began its development.
In 2019, Rap opened its first branded store in the back alley of Vnitroblock in Prague's Holešovice where it began growing its portfolio of products. Simple, single-branded merch is Rap brand's heart, but recent cooperation with local designers like Petra-D, Jakub Pollág, and brand (Braasi) is spreading the word further.